Tribute to :Haddon Sundblom
The imaginative portraits of the “Coca-Cola Santa Claus” that Haddon Sundblom painted over a span of 33 years forever changed the world’s perception of the North Pole’s most-famous resident.
From Sundblom’s brush strokes emerged the quintessential look of Santa Claus that, over time, would be adopted by people around the world as the popular image of Father Christmas.
Though he was not the first artist to create an image of Santa Claus for Coca-Cola advertising, Sundblom’s version became the standard for other renditions of Saint Nick and is the most-enduring and widespread depiction of the holiday icon to this day.
Sundblom is best remembered for his advertising work, specifically the Santa Claus advertisements he painted for The Coca-Cola Company in the 1930s Sundblom’s Claus firmly established the larger-than-life, grandfatherly Claus as a key figure in American Christmas imagery.
«For inspiration, Sundblom turned to Clement Clark Moore’s 1822 poem «A Visit From St. Nicholas» (commonly called «‘Twas the Night Before Christmas»).
Moore’s description of St. Nick led to an image of Santa that was warm, friendly, pleasantly plump and human.
For the next 33 years, Sundblom painted portraits of Santa that helped to create the modern image of Santa – an interpretation that today lives on in the minds of people of all ages, all over the world.»
Sundblom also conceived Coke’s mascot Sprite Boy who appeared in print ads during the 1940s and 1950s.
Sundblom is recognized as a major influence on many well known pin-up artists, such as Gil Elvgren, Edward Runci, Joyce Ballantyne, Art Frahm, and Harry Ekman. In the mid-1930s, he began to paint pin-ups and glamour pieces for calendars. Sundblom’s last assignment, in 1972, was a cover painting for Playboy’s Christmas issue.
- Sundblom gets pigeonholed as the painter of Coca-Cola Santa Clauses, but this trivializes his central place in 20th century advertising art. More than any artist including Norman Rockwell, Sundblom defined the American Dream in pictures, proved by his work for virtually the entire Fortune 500.
- Among his still-living legacy is the Quaker Oats man, posed by his assistant Harold
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